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Reddit IPO Filings Reveal the Company’s Hopes—and Fears
WIRED reviewed edits made by Reddit to its IPO filings over the years ahead of its stock market debut this week. Here are seven big takeaways.
Over the course of the unusual years-long delay, Reddit revised its initial investor pitch 10 times, leaving a trail of edits that provide a look at the company’s past struggles, current vulnerabilities, and future ambitions. The many drafts show how CEO Steve Huffman dialed back warnings that too much content moderation can be “autocratic,” and that he and other Reddit leaders culled priorities for the company as pandemic-fueled growth waned. Reddit is known for hosting text-based discussions, but its initial filing to go public claimed the platform’s relatively new live video and audio chat room services were core to its drive to win more users and advertisers.
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