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Reddit launches free tools to help businesses grow their presence on the site ahead of IPO
Reddit announced today that it's launching a suite of tools, called Reddit Pro, to help businesses grow an organic presence on the platform.
With this new suite of free tools, Reddit is likely seeking to add more brands it to its platform and possibly convert them into paying advertisers. In addition to these tools, businesses can extend the reach of their posts by turning them into paid advertisements without having to leave the platform, the company says. “Through Reddit Pro, we’re connecting companies with communities in a mutually valuable way: unmatched insights and tools for enhanced participation from businesses, both organic and paid, which then drives more relevant and valuable experiences for our users,” said Reddit Chief Marketing and Consumer Experience Officer Roxy Young in the company’s announcement post.
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