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Reddit overtakes X in popularity of social media platforms in UK
Discussion platform takes fifth place in rankings and is the fastest growing large social media platform in the UK
The leap took Reddit above LinkedIn and X into fifth place on the table of UK social media platforms, which is now topped by YouTube after it overtook Facebook, reaching more than 44 million adults. Farhad Divecha, the managing director of the UK-based digital marketing agency AccuraCast, said: “Google’s latest algorithm update in the first half of 2024 gave Reddit a big boost in organic search traffic. The Ofcom figures featured in the watchdog’s annual report into the nation’s digital habits, which revealed that four out of 10 UK adults say they have encountered misinformation or deepfakes, with the majority of those cases occurring online.
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