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Reddit shares climb on confirmation of sports partnerships

%%excerpt%% Reddit has confirmed an agreement with several sports entities, sending its share price upward by around 4%.

A “partnership program” with major league bodies, including the NFL, NBA, MLB, PGA Tour, and NASCAR, will deliver new, exclusive content on its leading platform as a catalyst to increase advertising revenue for the company. The collaboration is set to deliver additional coverage such as video highlights, behind-the-scenes access, and other fresh content across the seasons and main events, in the respective sports. The San Francisco-based website combines elements of social media, messageboards, and news aggregation, founded in June 2005 by Steve Huffman and Alexis Ohanian.

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