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Reddit should be a 'go-to search engine,' Steve Huffman says
Reddit is going to be leaning even harder into search in the coming months as Steve Huffman wants the site to become a "go-to search engine."
"We're concentrating our resources on the areas that will drive results for our most pressing needs, improving the core product, making Reddit a go-to search engine, and expanding internationally." Many people are already in the habit of adding "Reddit" to traditional searches in the hopes of finding relevant threads from the site. Huffman's comments come at a time when AI is increasingly eating search traffic for websites.
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