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Reddit users say share plans 'beginning of the end'
The filing offers a glimpse of the company's efforts to turn online popularity into profit.
More than 76 million people, on average, visited every day in December 2023, drawn by features like its recurring "ask me anything" threads, in which participants ranging from anonymous nobodies to former US president Barack Obama field questions. Advertising accounted for nearly all of the revenue, but in a note to prospective investors chief executive Steve Huffman said he was excited about opportunities to make the platform a venue for commerce and license its content to AI companies. It comes as financial markets in the US are regularly notching new highs, buoyed by optimism over the economy and a new wave of growth powered by artificial intelligence.
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