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Reddit Wants 'Deeper Integration' with Google in Exchange for Licensed AI Training Data

Reddit's content became AI training data last year when Google signed a $60 million-per-year licensing agreement. But now Reddit is "in early talks" about a new deal seeking "deeper integration with Google's AI products," reports Bloomberg (citing executives familiar with the discussions). And Redd...

But now Reddit is "in early talks" about a new deal seeking "deeper integration with Google's AI products," reports Bloomberg(citing executives familiar with the discussions).And Reddit also wants "a deal structure that could allow for dynamic pricing, where the social platform can be paid more" — with both Google and OpenAI — to "adequately reflect how valuable their data has been to these platforms..." Such licensing agreements are becoming more common as AI companies seek legal ways to train their models. OpenAI has also struck a series of partnership agreements with major media publishers such as Axel Springer SE, Time and Conde Nast to use their content in ChatGPT... However, Reddit executives have noticed that traffic coming from Google has limited value, as users seeking answers to a specific question often don't convert into becoming active Redditors, the people said.

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