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Reddit’s NFL, NBA deals bring more sports highlights — and ads

More player AMAs could be coming, too.

By Emma Roth, a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Reddit has struck deals with major sports leagues, including the NFL, NBA, and the MLB, as the company looks to boost revenue following its move to go public. In exchange, advertisers on Reddit, such as Samsung, Ford, Volkswagen, and FanDuel, can show ads alongside video content posted by the leagues.

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