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RedNote: what it’s like using the Chinese app TikTokers are flocking to


How long will RedNote’s popularity last?

Instead of wallowing in misery about potentially losing access to their favorite short-form video app, many TikTokers are flocking to RedNote, a Chinese social media platform also called Xiaohongshu. I’ve decided to spend some time on the platform myself, and it looks like so-called “TikTok refugees” are excited about interacting with a community mainly comprised of Chinese-speaking users — and vice versa. Amongst all the Chinese-language posts depicting sleek fit checks, mouthwatering food videos, and memes I don’t quite understand yet, is content from TikTok expats.

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TikTok users’ attempted migration to Chinese app RedNote isn’t going too well