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Reliance-Disney India media merger to control 85% of streaming, half of TV audience
The merger of Indian media assets of Reliance, its portfolio Viacom18 and Disney will create an entity that captures 85% of the country's on-demand Reliance and Disney merging their India media properties will create an entity that captures 85% of the country's on-demand streaming service audience and about half of the TV viewers.
By securing numerous cricket rights, Disney and JioCinema have left rival services with minimal content options to attract fans. “The combined new entity captures both digital and TV rights of key cricket sporting events in India, like IPL and ICC matches,” Morgan Stanley analysts wrote in a note Thursday. The merged unit will also have exclusive India access to Disney’s movies and productions as well as the mouse company’s wide catalog of 30,000 content, the two firms said.
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