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Remark raises $16M to build out human-powered expert models for e-commerce


Reamrk raised $16 million in Series A funding led by Inspired Capital with participation from Stripe, Neo, Spero Ventures, Shine Capital, and Visible Ventures.

However, a company called Remark is taking a different approach by letting thousands of human experts chat with users while they are purchasing items, and then using that knowledge to train models. Remark joins a number of startups that are plugging AI into various areas of e-commerce, such as search, try-ons, chatbots, and dynamic page generation that is suited for AI-powered experiences. While Remark previously depended on a cut of the sale to generate revenue, the company has moved to a SaaS-based (software-as-a-service) model for better cash flow and now takes a fee based on site traffic.

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