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Remember Blockbuster?


There’s still no replacement for browsing the aisles of a video store.

As a child of the ’90s, I spent countless hours cross-legged on the floor of my local video store, scouring the rows of VHS cassette tapes for something new to feed my filmic obsession. It’s a far cry from the physical effort of the pre-streaming era: countless trips to the video store, regular battles of will with the VCR to record every episode of Buffy the Vampire Slayer, and deciphering TV listings in magazines and newspapers. This leads to an interesting alternate universe theory: if Blockbuster hadn’t panicked about the internet and failed to pivot to streaming, could it have found a future where physical media remained relevant?

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