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Remembering the controversial iOS 7 introduction


With just days to go before WWDC, the consensus is that Apple will unveil another big redesign across its operating systems.

In the run-up to WWDC 2013, the Wall Street Journal reported that Ive had been working on “a more ‘flat design’ that is starker and simpler,” a sharp departure from the great skeuomorphic visuals of the time (think linen textures, paper-like folders, glass effects, and yes, Corinthian leather). If you’ve ever had to adapt interfaces and key visuals to multiple concepts, such as wide, narrow, square, rectangular, big, small, etc., you know that with every new aspect ratio, you become a little more familiar and more comfortable with each individual element. By starting out with the virtually boundless, unconstrained environment of visionOS, then increasingly moving to smaller interfaces across macOS, iPadOS, iOS, and watchOS, every decision informs past and future visual adaptations.

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