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Rental car startup Kyte slashes staff and shrinks to two markets in bid for survival


Rental car startup Kyte, which bills itself as the "best alternative to Hertz," is pulling out of almost all of its major markets in the United States and

Rental car startup Kyte, which bills itself as the “best alternative to Hertz,” is pulling out of almost all of its major markets in the United States and has cut its workforce roughly in half in a bid to survive after exploring a sale earlier this year. It started telling customers in Los Angeles that it is suspending operations in that city after November 7, as Curbivore reported Thursday. The rental and subscription car service space has gone through hard times recently, especially for companies that leaned heavily into electrification.

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