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Report finds that Big Techs ad monitoring tools are failing miserably. X is the worst.
Watchdogs and users trudge through a swamp of confusing, limited ad tools.
A newly released report alleges Big Tech's ad transparency tools are failing across the board — with X scoring the worst at providing meaningful data that can help users, journalists, and advocates keep a watchful eye on scams and disinformation. It analyzed a dozen ad transparency tools created by tech platforms to aid advertising monitors, including those on X, TikTok, LinkedIn, Alphabet’s Google Search, and Meta and Apple sites. These figures are especially worrisome in a contentious election year, one that is already stoking fear about intentional disinformation campaigns, the role of AI, and the influence of Big Tech leaders on candidate advertising and voter awareness.
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