Get the latest tech news
Report Reveals Internal Chaos Behind Apple's Siri Failure
A new report from The Information today reveals much of the internal turmoil behind Apple Intelligence's revamped version of Siri. Apple...
More than half a dozen former employees who worked in Apple's AI and machine-learning group told The Information that poor leadership is to blame for its problems with execution, citing an overly relaxed culture, as well as a lack of ambition and appetite for taking risks when designing future versions of Siri. The report claims that the demo of Apple Intelligence's most impressive features at WWDC 2024, such as where Siri accesses a user's emails to find real-time flight data and provides a reminder about lunch plans using messages and plots a route in maps, was effectively fictitious. The decision to showcase an artificial demonstration was a major departure from Apple's past behavior, where it would only show features and products at its events that were already working on test devices and that its marketing team had approved to ensure they could be released on schedule.
Or read this on Mac Rumors
