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Report: A quarter of X advertisers plan to cut spending next year
X’s advertising woes are about to get a whole lot worse, according to a new report from Kantar.
Kantar’s report, which is based on interviews with 18,000 consumers and 1,000 marketers from around the world, underscores just how far X’s advertising business has declined since Elon Musk took over the company. Over the last year and a half, the platform has seen numerous high-profile advertisers halt or slow down their spending amid concerns about hate speech and other toxic content. The company told the Financial Times that “advertisers know that X now offers stronger brand safety, performance and analytics capabilities than ever before, while seeing all-time-high levels of usage.”
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