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Report: Apple Struggling to Adapt Apple Intelligence for China


Apple is struggling to work with Chinese tech company Baidu to bring Apple Intelligence to China next year, The Information reports. While it is...

While it is now available in the United States and several other regions, ‌Apple Intelligence‌ is not available in China due to the country's restrictive security, privacy, and content obligations, which demands that any public AI technology obtains regulatory approval. Citing two individuals said to be familiar with the situation, the report claims that Apple and Baidu are racing to adapt the latter's most advanced large language model, Ernie 4.0, to work well for iPhone users both via the cloud and on-device. The issues are particularly notable since Apple hopes to use ‌Apple Intelligence‌ to rejuvenate ‌iPhone‌ sales in China, where revenue has declined for three consecutive years due to heightened competition from local smartphone brands such as Huawei that tout a wide array of AI features.

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