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Report: Apple TV+ Pivoting Movie Strategy Amid Disappointing Performance
Apple is retreating from its ambitious plans for wide theatrical movie releases after several of its high-budget films failed to meet box office...
Apple is retreating from its ambitious plans for wide theatrical movie releases after several of its high-budget films failed to meet box office expectations, Bloomberg reports. Films such as Martin Scorsese's Killers of the Flower Moon, Ridley Scott's Napoleon, and Matthew Vaughn's Argylle were expected to perform strongly at the box office, but each delivered disappointing results. This update marks a significant step forward in Apple's AI integration, offering a new Siri contextually-aware experience and a range of additional capabilities powered by on-device machine learning and large language models.
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