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Report: Google offered to sell AdX to end EU antitrust suit
In an effort to quell monopoly concerns in the EU, Google reportedly offered to sell its AdX advertising marketplace, sources have told Reuters.
Sources told Reuters that European publishers rejected Google's offer, arguing that the company would have to divest more in order to dismantle the conflicts of interest in its online advertising operations. "As we have said before, the European Commission's case about our third-party display advertising products rests on flawed interpretations of the ad-tech sector, which is fiercely competitive and rapidly evolving. Regulators have questioned whether the company's activity in multiple stages of the adtech supply chain allows it to favor its own businesses, creating an unfair advantage that could hurt competition and increase advertising prices.
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