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Report: iPads Retained and Repurposed Much More Often Than iPhones
iPad owners are more likely to keep or repurpose their old devices compared to iPhones, according to data from Consumer Intelligence Research...
The data, covering the twelve months ending in March 2024, shows that 67 percent of repeat iPad buyers keep their old iPads or pass them on to family and friends. This suggests that iPads, even when they are replaced, remain highly desirable and usable, which diminishes the urgency to upgrade to a newer model. Apple is targeting a sub-$500 starting price for its upcoming fourth-generation iPhone SE model despite a raft of rumored upgrades coming to the more affordable device.
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