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Retail Resurrection: David’s Bridal bets its future on AI after double bankruptcy
How AI-driven personalization, knowledge graphs and a two-sided marketplace are creating a new business model for the 75-year-old retailer.
Rather than limited search-for-a-match logic, the knowledge graph allows the AI to follow a map to the details that make up the most relevant answer, trace connections between elements, understand that a preference for lace might indicate a bohemian style or that tropical flowers suggest a beach theme. By prioritizing the most emotionally resonant features first and gradually expanding capabilities, Bal’s team created an AI assistant with sophisticated function calling that could perform actions like marking tasks complete, reorganizing milestones or generating recommendations. As Bal noted, “not a lot of companies can start with a growth channel at that volume, with that level of intelligence and intent.” While conventional wisdom suggests physical stores are liabilities in the digital age, David’s shows how they can become strategic data advantages when properly harnessed.
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