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Returning Steve Jobs took over Apple 28 years ago
In July of 1997, five months after Apple bought NeXT and brought him back into the fold, Steve Jobs became Apple's de facto interim CEO, kicking off the most successful comeback by an executive in the history of American business.
Apple was instead led by a succession of chief executives, starting with Michael Scott and Mike Markkula, until Jobs recruited John Sculley from PepsiCo in 1983. He faced a hostile takeover attempt by Oracle's Larry Ellison, and although it failed, it was accompanied by someone selling off 1.5 million shares of Apple stock. At this time, Jony Ive was promoted to Senior Vice President of Industrial Design, helping bring about an unprecedented run of innovation and success.
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