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Revealed: Meat Industry Behind Attacks on Flagship Climate-Friendly Diet Report


In January 2019, world-renowned food and nutrition experts published a groundbreaking study. The culmination of two years’ work by 37 authors, the EAT-Lancet report set out to answer the question: how can we feed the world’s growing population without causing catastrophic climate breakdown? The publication was high profile. Launched in the prestigious peer-reviewed Lancet medical […]

Based on DeSmog’s review of the document, Red Flag’s attack campaign appears to have been conducted on behalf of the Animal Agriculture Alliance(AAA), a meat and dairy industry coalition that was set up to protect the sector against “emerging threats”. Livestock accounts for over 14 percent of all greenhouse gas emissions worldwide, and scientists agree that fast and drastic cuts to the sector’s pollution – which includes methane, nitrous oxide and carbon dioxide released by deforestation – are required to limit global heating. In 2022, Greenpeace’s environmental investigations outlet Unearthed found that the CLEAR Center at the University of California (UC) Davis – a U.S. research institute set up in partnership with the meat sector – had launched what it called a “massive campaign” against EAT-Lancet.

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