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RevenueCat raises $12M Series C as it expands its subscription management to the web

RevenueCat, a top subscription management platform for apps that monetize via in-app purchases, is now flush with new capital as it expands to the web.

The company has closed on a $12 million Series C led by Adjacent, following the launch of a new product, RevenueCat Billing, that allows web app developers to integrate subscription purchases into any website. The timing of the product’s launch is notable, as it arrives amid the implementation of the E.U.’s Digital Markets Act (DMA) regulation, which is forcing Apple to open up the iPhone and the App Store to new completion. For RevenueCat, however, the changes ahead for iOS — not to mention Apple’s refusal to cut its default 15%-30% commission rate — mean there are now more developers who are looking to the web to monetize their apps.

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