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RevenueCat raises $50M as it expands beyond mobile app monetization
Key to the company's growth are the next products RevenueCat has on its roadmap, the company's founder says.
After the court’s ruling in the Apple-Epic antitrust battle, the company’s focus includes helping developers determine if it’s the right time to support web-based payments, now that is permitted by Apple’s U.S. App Store guidelines. With the additional capital, the startup is now valued at $500 million, post-money — or “half a corn,” as RevenueCat CEO Jacob Eiting jokes, making a reference to the billion-dollar companies that became known as “ unicorns.” Specifically, RevenueCat aims to help developers with other aspects of their business beyond billing and subscriptions in areas like customer acquisition (something that became a more challenging problem after Apple’s rollout of anti-tracking technology, or ATT), as well as lending money to apps facing cash flow constraints.
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