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Revolve and Muus Collective take Bellemint fashion styling game to global market

Fashion retailer Revolve Group and game maker Muus Collective are launching the Bellemint fashion styling game on the global market.

“We’ve discovered a deeply captivated audience that loves Revolve and has engaged with their products over five million times in-game – styling diverse avatars with an unparalleled range of skin tones, hair textures, and body sizes with items from brands like Bronx and Banco, A.L.C., and Rococo Sand. “Fashion lovers want a centralized place to discover and get inspired by influencers’ closets (e.g., Instagram and TikTok), curate their own looks (e.g., Pinterest), get their friends’ input on their shopping carts, and easily click-through to purchase. “Our women-led studio has worked closely alongside the Revolve team and their customers to ideate and develop features that will inspire and connect millions of fashion enthusiasts both digitally and IRL.

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