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RIP Apple Car. This Is Why It Died
Any tech company moving into the auto space needs a manufacturing partner. But the Apple's EV died as it lived: alone.
Sony CEO Kenichiro Yoshida told the Wall Street Journal that visiting the tooling, welding, and paint shop at Honda’s Ohio assembly plant confirmed that working together was the right move for the electronics company. All these firms seek to capitalize on what Apple recognized a decade ago: The software and connectivity now built into new autos gave tech incumbents a jump on traditional auto-builders. Song told WIRED at CES in January that his very first task after being appointed to the board in 2021 was to fix the glaring omission of wireless CarPlay integration in its vehicles, ensuring that untethered Apple access would finally appear in Kia’s new flagship, the all-electric EV9.
Or read this on Wired
