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RIP to the Apple Car, we hardly knew ye


Apple dodged a bullet.

On Tuesday, Bloomberg ’s Mark Gurman confirmed that Apple was scuttling its secretive car project, with most of the team’s workers moving over to generative AI initiatives. Pure EV plays like Rivian and Lucid, companies that are exclusively making plug-in vehicles, are struggling to find customers as most people are looking for something more affordable — or hedging their bets with a hybrid. And the company clearly made some progress there, operating a modest-sized fleet of vehicles in California and even releasing a hilariously sparse, seven-page safety report to federal regulators.

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