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Rise in 'alert fatigue' risks phone users disabling news notifications
Publishers could see audiences uninstall apps, as some users receive up to 50 alerts a day, analysis shows
It has become a feature of modern life – millions of phones simultaneously buzz or sound the alarm as users are notified of breaking news deemed too important to miss. Researchers found news companies are acutely aware they are walking a delicate line between notifying users about crucial information and causing them to unsubscribe by sending them too many updates. The research comes amid a huge battle for the smartphone lock screen, seen as a prime location as companies seek to build a closer relationship with their audiences or customers.
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