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Rivian aims to slash carbon footprint of its next-generation EVs
Rivian uses virtual power purchases to back up its claims.
The purchase agreements are considered “virtual” because the clean energy won’t be flowing directly into Rivian’s electric trucks, SUVs, or vans, or even the company’s corporate offices or factories. Rivian has been at the forefront of the debate over EVs and climate change, criticizing its competitors as being “far off track” on reducing greenhouse gas emissions in a way that can meet targets set by the Paris agreement. And even as Republicans, led by Tesla and X owner Elon Musk, attack corporate diversity, equity, and inclusion programs, Rivian says it will increase the number of “underrepresented groups” in its leadership ranks and across the company by 50 percent by 2028.
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