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Rivian R2 revealed: a $45,000 electric off-roader for the masses

Rivian needs to broaden its appeal if it wants to survive. And the R2 is its best hope.

Making an electric vehicle that’s affordable to a broader swath of people is crucial for Rivian’s long-term viability. Rivian needs a less expensive vehicle if it’s to successfully compete with Tesla and other legacy automakers who currently dominate the sales chart. There’s a substantial frunk (front truck) — Rivian described it as “roomy.” Keeping with its “adventure” ethos, the R2 will also feature a nifty bike mount system that can connect easily with the vehicle’s rear accessory ports.

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