Get the latest tech news

Rivian reveals new electric R2 SUV, starting at $45,000

The R2 comes at a crucial time for Rivian as it attempts to expand its customer base and regain investor confidence following a collapse in the stock.

Rivian Automotive surprised consumers and investors Thursday by unveiling two additional all-electric vehicles during the debut of its upcoming R2 SUV, which is expected to start at about $45,000 when it goes on sale during the first half of 2026. It comes at a crucial time for Rivian as it attempts to expand its customer base amid slower-than-expected EV sales in the U.S. after automakers flooded the first-adopter market with pricey all-electric vehicles in recent years. "R2 represents the essence of our brand, while targeting the significant midsized SUV segment, a massive market with limited compelling EV options beyond Tesla," Rivian CEO RJ Scaringe told investors last month.

Get the Android app