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Rivian surprise announces the R3 hatchback, and it’s cute as hell

The EV startup teased an EV hatchback that is coming in a few years, at the event that was supposed to be all about its larger R2 SUV.

Rivian just surprise-announced an all-electric hatchback called the R3 — giving the company a big Apple-esque “one more thing” announcement at the event that was ostensibly supposed to be all about its new R2 SUV. It is something of a shot in the arm for the company, though, which is slated to build roughly as many cars this year as it did in 2023 — news that Wall Street took poorly. But it’s refreshing to see that a company that got its start on enormous, heavy pickup trucks and SUVs is working on something much more approachable and, perhaps, even more affordable.

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