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Rivian takes the wraps off $45K R2 SUV, its biggest bet yet

Rivian unveiled the R2, a smaller all-electric SUV that the company hopes will bring it into the mainstream.

The occasion was the unveiling of the Rivian R2, a smaller and more affordable all-electric SUV, and a vital vehicle for the EV upstart hoping to show the world it’s here to stay. Scaringe had two “one more thing moments,” showing off two more electric vehicles under the next-generation R3 platform along with updates on production and hints about accessories that will match up with the active lifestyle branding Rivian has become famous for. So finding efficiencies to reduce manufacturing costs as well as better deals with suppliers is critical to Rivian’s aim to make money on each vehicle it sells.

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