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Rivian targets gas-powered Ford and Toyota trucks and SUVs with $5,000 ‘electric upgrade’ discount

Rivian is offering discounts on its all-electric vehicles to customers who trade in eligible gas-powered trucks and SUVs.

Rivian is offering discounts up to $5,000 on its EVs — and a year of free charging — to customers willing to trade in their gas-powered trucks and SUVs. The deal, which kicked off April 22, is aimed directly at some of the best-selling and most ubiquitous gas-powered trucks and SUVs on the market today, including the Ford F-150, Toyota Tacoma and Jeep Wrangler. The discounts come as demand for premium and luxury EVs has softened across the industry, prompting automakers such as Ford, Lucid and Tesla to reduce prices.

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