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Roblox launches Rewarded Video Ads, expands ad partnership with Google
Roblox announced today that it's launching Rewarded Ads for advertisers, as well as adding Google's Ad Manager to its tech stack.
Our partnership with Google makes it very easy to buy these engaging ads and reach key audiences at scale. We are continuing to remove barriers for brands and agencies that are quickly realizing the massive potential of immersive gaming platforms like Roblox where Gen Z are increasingly spending their time.” Roblox’s expanded relationship with Google’s Ad Manager and AdMob means that the former will be able to scale advertising solutions to best suit brand partners.
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