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Roblox names Xbox, Netflix alum Jerret West as CMO


Roblox has appointed Xbox and Netflix alum Jerret West as its new chief marketing officer and head of market expansion.

In this brand-new role, West will lead the platform’s marketing and creative teams and report directly to founder and CEO David Baszucki. “I’m looking forward to having Jerret join the leadership team and work with us as we continue to scale and bring our vision to connect a billion people globally with optimism and civility,” said Baszucki. Before this, he held various senior leadership marketing roles at Netflix where he helped launch and grow the platform in over 40 countries across Europe and Asia Pacific.

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