Get the latest tech news

Roblox now lets creators sell physical products within their experiences


Roblox announced on Thursday that creators can now sell physical merchandise directly within their experiences.

Roblox announced on Thursday that creators can now sell physical merchandise directly within their experiences and games on the platform with the launch of new Commerce APIs. For example, beauty brand Fenty is going to launch a shoppable experience within Roblox to offer an exclusive Gloss Bomb shade called “Grape Splash.” Now we’re taking it one step further, bridging the gap between virtual and real-world shopping by enabling Roblox users to purchase physical items.”

Get the Android app

Or read this on TechCrunch

Read more on:

Photo of creators

creators

Photo of Roblox

Roblox

Photo of experiences

experiences

Related news:

News photo

YouTube targets TV dollars with NFL deal, bingeable ‘shows’ from creators

News photo

Airbnb expands into services and experiences, plans more social and AI features

News photo

Roblox breaks ground on data center in Brazil for early 2026