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Roblox partners with Google on ads
Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox's Rewarded Video and
That means marketers who want to reach the younger Gen Z audience that dominates the platform will be able to use Google Ad Manager to place their video ad buys, including the Rewarded Video format, Roblox says. The latter can be purchased both directly and programmatically, allowing brands and agencies to reach Roblox’s “tens of millions” of Gen Z users who are active daily on the service. With the Rewarded Video ads, Roblox users watch up to 30 seconds of full-screen video ads in the Roblox games and online experience to receive the perks the game creator chooses to make available.
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