Get the latest tech news

Roblox Players To Start Seeing Video Ads In Its Virtual Realms

Roblox announced it'll be rolling out virtual billboards with video advertisements that will be displayed in its virtual worlds. Reuters reports: Users will now see billboards featuring content from brands such as e.l.f beauty, Walmart and Warner Bros Discovery, just as they would in real life. Tha...

Reuters reports: Users will now see billboards featuring content from brands such as e.l.f beauty, Walmart and Warner Bros Discovery, just as they would in real life. That would give advertisers access to Roblox's nearly 72 million daily active users -- half of whom are Gen-Z customers, a population group prized by marketers and businesses. That practice will extend to the ads, with creators of the virtual worlds who opt to show the billboards getting a portion of the revenue Roblox makes from them.

Get the Android app