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Roblox will let game devs personalize thumbnails to attract more players


Roblox is launching thumbnail personalization to help creators attract more users by showing the most relevant thumbnail to each user.

Zheng said, “There is indeed a minimum threshold of interested users that is required to get Thumbnail Personalization running in order to ensure accuracy, and this information is baked into onboarding for the product. We can now confidently test a handful of thumbnails simultaneously without fear that things will fall apart,” said ScriptOn, founder of Neura Studios, creator of short-form video creating/sharing experience Clip It, which has more than 100 million visits on Roblox. Finding winning thumbnails has gone from a risky multi-day endeavor to a much safer automated system that yields results in a few hours,” said Life_blox, creator of battle game Harbor Havoc (which has 185 million visits).

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