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Roblox will start sharing more revenue with creators

The platform is rolling out better revenue sharing for paid experiences and a new creator affiliate program.

As Roblox marches toward its ultimate goal of 1 billion users, the company is finding new ways to share revenue with the developers who have made millions of games on the platform. During the company’s annual developers conference in San Francisco on Friday, CEO David Baszucki announced that creators of these games, which Roblox calls experiences, will be able to keep between 50 and 70 percent of revenue from their paid titles when they’re purchased in real currency on desktop computers. Baszucki says the intention is to also bring these new economics to paid experiences bought on other devices, including mobile phones and consoles, though app store fees will likely get in the way on iOS and Android.

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