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Rockfish is helping enterprises leverage synthetic data
As the demand for synthetic data grows, Rockfish hopes its approach, that's focused on operational workflows, helps it stand out.
“So that’s what got us started and over the next couple of months we spoke to some investors, people we knew, and more importantly enterprises and realized this was a significant problem and it is worth putting, you know, an entire life behind it.” He said that what caused the firm to invest was “team, market, and product, in that order.” Plus, Rockfish’s focus on building for enterprises made it a better fit for Emergent than some of the other players in the space. While Rockfish hopes its focus helps give it a moat amongst competitors, it doesn’t change the fact that synthetic data will likely be an increasingly crowded market.
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