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Roku OS home screen is getting video ads for the first time
Meanwhile, Roku keeps making more money.
Our business remains well positioned to capture the billions of dollars in traditional TV ad budgets that will shift to streaming," an April 25 letter to shareholders [ PDF] authored by Wood and Roku CFO Dan Jedda reads. Similarly, an October TiVo survey of 4,500 viewers in the US and Canada ranked "streaming apps / home screen / carousel ads" as the fourth most popular method of content discovery, after word of mouth, commercials aired during other shows, and social media. While Roku is a budget brand associated with more affordable TVs and streaming devices, excessive ads could make people reconsider the true price of these savings.
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