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Roku plans to start showing video ads on your homescreen
Even a streaming device can be a Frisbee if you believe.
It sounds like Wood is referring to the box on the homescreen that sits to the right of your Roku apps, which hopefully means the video ads won’t be full-screened. The company’s push comes after it performed its third layoff in less than a year last September amid a slower ads business, which is its main source of revenue. During the call, Wood also mentioned the new “AI-driven” personalized content row that Roku recently added to the homescreen.
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