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Roku testing auto-play video ads before loading the home screen
Roku has begun testing video ads that automatically play before loading the home screen. Commercials already play on the home screen itself.
Roku has begun running video ads that automatically play before loading the home screen, as reported by Ars Technica. This is impacting owners of Roku-branded smart TVs and streaming sticks, so long as the device runs the company’s proprietary OS. “Our recent test is just the latest example, as we explore new ways to showcase brands and programming while still providing a delightful and simple user experience.”
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