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Roku Tests Autoplaying Ads Loading Before the Home Screen
Roku is testing autoplaying video ads that play before users can access the home screen. While Roku claims this is just an experiment, users are threatening to abandon the platform if the change becomes permanent. Ars Technica reports: Reports of Roku customers seeing video ads automatically play b...
Roku is testing autoplaying video ads that play before users can access the home screen. While Roku claims this is just an experiment, users are threatening to abandon the platform if the change becomes permanent. Roku's representative said that Roku's business "has and will always require continuous testing and innovation across design, navigation, content, and our first-rate advertising products," adding: "Our recent test is just the latest example, as we explore new ways to showcase brands and programming while still providing a delightful and simple user experience."
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