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Roku Wants You To See a Lot More AI-Generated Ads

Roku plans to dramatically expand its advertiser base from 200 to 100,000 companies using generative AI tools, CFO Dan Jedda told investors at recent conferences. The streaming platform, which commands over 20% of US TV viewing and reaches half of broadband households, is currently "roughly half sol...

Roku plans to dramatically expand its advertiser base from 200 to 100,000 companies using generative AI tools, CFO Dan Jedda told investors at recent conferences. The streaming platform, which commands over 20% of US TV viewing and reaches half of broadband households, is currently "roughly half sold out" on ad inventory. Jedda said small businesses can create commercials "within minutes" using AI tools Roku has integrated into its self-serve platform.

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