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Roomba maker iRobot doubts it can survive the next 12 months | Shares tank on dire warning
iRobot's success spawned a whole new industry, and it didn't take long for competitors to bring rival cleaning bots to market – often at lower price points...
The big picture: iRobot, best known for its Roomba brand of robotic vacuum cleaners and floor mops, was a pioneer in the early days of home autonomy. iRobot's success spawned a whole new industry, and it didn't take long for competitors to bring rival cleaning bots to market – often at lower price points or with more features. Last year, iRobot laid off more than half of its workforce as part of a restructuring that also involved lowering sales and marketing expenses through consolidation, and decreasing inventory and cash outflow.
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